Nike and LAF Sell LiveStrong Wrist Bands at End of Each Tour de France Stage, Some European Media is Still Critical
There are stories in major European publications that are not making it into the English language sites that provide Tour de France news. A good example of this is the article that appeared in Le Monde a few days ago about the Lance Armstrong Foundation's efforts to raise funds at the Tour de France by selling LiveStrong yellow wristbands. Apparently, Nike is sending a small group of young people to the end of each stage to sell LiveStrong wrist bands for € 1.00 each.
(The Le Monde article is written in French. If you can't read French, follow the suggestions I provide in Translating Tour de France News in Major Non-English Publications for help converting the text to English.)
This is the first exposure that many French cycling fans are getting to the Lance Armstrong Foundation and the LiveStrong Surivorship Program. The Le Monde reporter is apparently surprised that fans are buying LiveStrong yellow wristbands in such large numbers. One young person selling LiveStrong wristbands suggested that his group of 10 co-workers is selling 2,000 to 2,500 LiveStrong wristbands per day.
Amazingly, the article ("La fondation Armstrong collecte des fonds contre le cancer") manages to connect the LiveStrong fund raising effort to allegations of doping against Lance Armstrong. The article says that the book L.A. Confidentiel contains a quote where Jean-Paul Le Bourgeois, head of cancerology services at l'hopital Mondor de Creteil, said that he he rides a bicycle himself and is astonished that anyone who recovered from metastatic cancer was able to win the Tour several times in a row.
An even more dismissive statement was made by Thierry Bouillet of the medical oncology and radiotherapy department at the l'hopital des Peupliers, in Paris. The translated text says:
The cancer specialist, who looked after high level sportsmen suffering from the same evil that the American, explained to have noted "impossibility of bringing back them to their level of performance former to their cancer" .
This is the best example I've found of the extreme political viewpoint present in the European media with respect to Lance Armstrong. You often hear people like Lance Armstrong and Phil Liggett refer to the innuendo expressed in many publications that Armstrong is guilty of doping on a massive scale. Even in articles that talk about the charitable work of Lance Armstrong and his friends, the allegation of doping is made.
As Americans and pro cycling fans, we need to see these allegations for what they are: fundimentally unfair.
Update: If you are looking for places to buy a Livestrong Yellow Wristband after the Tour de France, please consult these Operation Gadget articles:
- Readers Successfully Buying 10-Packs of LiveStrong Yellow Wristbands Directly from the Lance Armstrong Foundation
- Where to Buy a LiveStrong Yellow Wristband
- Suggestions for Finding a LiveStrong Yellow Wristband Outside the United States
If you are looking for information about how to buy Pink Breast Cancer Research Wristbands, please consult this Operation Gadget article:

Comments
Lance has been through a lot with his cancer. Believe me it kills a lot of good and bad cells as I have a four year old niece right now that has been going through chemo and radiation for a year now and what it alone is destroying is almost more than it is helping although she is still alive. (praise the lord). Why can't he just be commended for his accomplishments rather than be torn down. He is the greatest at this sport!!! And deserves the publicity and anything else that goes along with it. People are narrow minded and jealous and can't let someone have there glory. Well the biggest congratulations to Lance you are the greatest. Keep growing and advancing in anything you may do. You are contributing to a great cause. I believe if my niece survies she will be a fighter just like you and she will only accomplish good. Love, Laughter and Happiness to You. May the Lord Richly Bless You
Michele Foster
mfoster@sierracounty.ws
Posted by: Michele Foster | July 27, 2004 11:25 AM
Where can i get one of the yellow wrist bands? thanks much
Posted by: Mandi | July 27, 2004 6:25 PM
Greetings from Paris;
As an American living in Paris, I would like to make several comments about Armstrong, the Tour de France, media and the French.
First, people need to understand that many cycling fans aren't thrilled about Armstrong's domination of the Tour de France primarily because most people don't like it when the same guy/team always wins. It is human nature. How many of us like the Yankees dominance of baseball? Many people like underdogs too and the French in particular tend to idolize those who just never quite reach champion status. Raymond Poulidor, who never won the Tour, has always been far more popular than Jacques Anquetil, who won it five times!
That said, the fact that Armstrong is American really peeves some. France is without question the most anti-American non-muslim country in the world. And Le Monde and most other media, in conjunction with the majority of the intellectual community, are the standard bearers of a concerted effort to expose all the failings of the U.S. and all things American. We Americans just need to learn to live with this fact.
So the grumbling and ranting about Armstrong stem from the frustration of a Frenchman not winning for so long, from the repetiveness of seeing the same guy win again and again, from the suspicion that he is doping, and for some, that he is American.
The yellow Livetrong bracelets generate negative reactions for all of the above reasons and also because they see it as a money-making operation (Nike's involvement) and of course, Armstrong doesn't need more money, right? It doesn't matter if it is truly charitable. Some just can't dissociate the Foundation from the ogre and tyrant Armstrong, as he is often described here.
Congrats to Lance, the U.S. Postal team, and all the people who will benefit from the funds of the LAF.
Posted by: Steven | July 29, 2004 6:54 AM
Where can I get one of the Wrist bands?
Congratulations Lance & Team !!!
Live Strong !!!
Thanks
Posted by: Bob | July 29, 2004 7:19 AM
I believed in 7th Tour de France championship for Lance...you're team is doing a great job. Congratulations USPS team! I want to be a part of those people who help selling the livestrong wrist bands,where can i get it?
Posted by: AlainJay | July 30, 2004 12:02 AM
Hey i once met lance armstrong. He is so down to earth!
Posted by: James | July 30, 2004 2:30 AM
Hey! Way to Go Lance Armstrong! Where can I get a wristband?
Posted by: Kayla Rhoades | August 5, 2004 4:03 PM
I just accidently discovered that on the back of my yellow bracelet it says MADE IN CHINA! I was very surprised that it was not made in the good 'ol USA. I wanted to rip it off and throw it away.
Posted by: Linda Brieger | August 16, 2004 12:37 AM
congrats lance!
currently staying in london. can you let me know where i can get the wrist band?
thanks.
wan chuen
Posted by: wan chuen lau | August 24, 2004 7:19 AM
hey lance man your like a hero. My grandpa died of cancer and your whole cancer foundation made me feel like some one cared, thanks.
good luck riding and im always a fan
Amir Habibi
Posted by: amir | September 1, 2004 10:25 PM
Oh my gosh! my sister and I want one of those bracelets so0o0o badly!! Could you PLEASE tell me where we could purchase one?!!...thanx a lot!
Posted by: Meghan Malik | September 2, 2004 8:44 PM
Please can anybody tell me where i can find a yellow livestrong wristband in Greece?
Thanks in advance,John.
Posted by: john | September 3, 2004 7:48 AM
HEY I WAS WONDERING WHERE CAN I BUY THOSE WRIST BANDS. THANKS CHIRAG
Posted by: chirag | September 5, 2004 1:17 PM
I WAS REALLY WANTING TO GET ONE OF THOSE BANDS FOR ME AND MY AUNT (WHO HAD BREAST CANCER) AND I WAS HOPING THAT YOU ALL COULD HELP ME GET ONE. THATN YOU JEFFREY DANNELS
Posted by: JEFFREY | September 8, 2004 12:58 PM
hey my name is bob i want a livestrong band really bad were can i get one please tell me
Posted by: bob smity | September 13, 2004 2:17 PM
hey my name is bob i want a livestrong band really bad were can i get one please tell me
Posted by: bob smity | September 13, 2004 2:17 PM
hi my name is rachel i have been looking for the live strong bracelet bands and cant find them. I really wonted one the first time i herd about it, because my dad had testicular cancer, my mom had breast cancer, and my great grandmother died from breast cancer. I just wanted to know were cuold i get one. Thank you.
Posted by: rachel | September 13, 2004 9:03 PM
Hang in there! Don't go to Ebay. According to LAF.org, store should be back up soon:
http://www.laf.org/contact_WWW.cfm
Posted by: Maria | September 15, 2004 1:43 PM
Hey anyone who believes that Armstong is a doper is wrong. Read Armstrong's book you'll see, the facts are all there. European media puts the alligations of doping on the front pages and the facts proving those alligations on the 20th page. Armstrong is an all american athlete, hero, cancer survivor, mentor, father, human beeing, everything. he shouldn't be accused of cheating everytime he spanks the competition. i would also like to say that Le Mond is an idiot, he is jealous that Armstrong whopped him in the record books...sorry dude you just couldnt do it...you couldnt do it four times! get over it!
if you want to join the peliton project and make a donation email me at Darrylknight@hotmail.com i can sponsor you so you can help and also to purchase a livestrong band go to wearyellow.org and buy some there. and the reason why the bands were made in china is because LAF and Nike teamed up to make these bands and Nike produces goods in china. regardless its a good cause so DONATE it feels good because it is good.
Armstrong you inspire me to do my best
I LIVE STRONG
Posted by: darryl | October 1, 2004 7:53 PM
Why are you buying the live strong then selling them off? are you at least giving the money back to the organization?
Posted by: Jessica | October 5, 2004 2:52 PM
We are not permitting comments that offer LiveStrong wristbands for sale to Operation Gadget readers. Any comments of this nature that are seen by the site editors will be deleted.
--Dave Aiello, OperationGadget.com
Posted by: Dave Aiello | October 5, 2004 3:01 PM
Hello I want to buy some of the breast cancer bracelets and I can not find a place to buy them. I found them on EBAY but I would like to buy them from the company so I know the money is going to breast cancer. If you could let me know that would be great.
Thank You
Shanna
Posted by: Shanna | October 7, 2004 4:16 PM
Hi! I really want to buy 4 yellow livestrong wrist bands. Can you please tell me where I can buy them? I want to buy them from the company because I want my money to go to the cancer fund. I'd really appreciate it if you could let me know.
Thank You!
~Karen~
Posted by: Karen | October 7, 2004 7:02 PM
I am a 2 yr prostate cancer survivor and would love to purchase a yellow wrist band, like where do I go to get one????
Rich Burkowicz
10 Harts Hill Crescent
Whitesboro, NY 12492
Posted by: Rich Burkowicz | October 9, 2004 10:15 AM
To Rich Burckowicz, you can get a LiveSTRONG wristband from Lance Armstrong's official site: www.laf.org The order takes 3-4 weeks but it worth the wait. You have to purchase 10 wristbands at the least but I think it's worth it too. I am a college student and I lost my father to lung cancer, my step-dad is a cancer survivor of 1 year and my aunt is a breat cancer survivor for 3 years. Hope this helps.
Posted by: Cynthia | October 15, 2004 9:04 PM
the ones at Target or the ones at the susan komen foundation even though they are different are the only ones to buy. The ones on ebay are all fake and are made by the sellers to fool buyers and supporters of breast cancer research. Pleae buy only from targer or Susan Komen foundation.
Posted by: Toaster | October 16, 2004 10:30 AM
I currently wear my yellow wristband with honor, I would like also to wear a pink for for breast cancer, I have breast cancer that has metastised to my bones. Help!!!! Thanks, Maureen
Posted by: Maureen | October 19, 2004 1:18 AM
I think it's really sick that some people are trying to sell their wristbands to friends or strangers just to make a profit of their own. Please don't forget what these bands stand for and what the money should be going towards. These bands aren't just a fashion trend....
Live strong! =)
Posted by: Alicia | October 19, 2004 5:13 PM
I got the yellow livestrong when it first came out, way back before it was a huge fashion trend. Now people just wear it to be fashionable and half the people don't even know what it stands for. I think that's pathetic. I feel like stopping wearing the band because it means nothing now, just that you're a subscriber to a fad.
And what's with the colored ones, like blue and red? What's that for? Obviously just cause it's fashionable, so people can wear bands that match their clothes.
Frankly, that's stupid.
Posted by: Breaded | October 20, 2004 4:48 PM
I take exception to the angry person's comments in the last posting. It's OK that people are wearing different colored bands. It's a symbol of what they stand for no matter what the individual cause; similar to ribbons on lapels, red, pink, blue...they all stand for a cause and felt from the heart........
Posted by: karen quinn | October 22, 2004 5:33 PM
I just bought bands in red, purple and blue that say "LIVE Strong" ! Are they really rip-offs??? What a low life thing for anyone to do!!!!!
Posted by: Kelly | October 26, 2004 4:03 PM
Why dont you just go to the LAF website and order some from the store that way all the money goes back into the foundation.
www.laf.org
Posted by: Lucy | October 29, 2004 9:08 PM
I have a red bracelet for AIDS. it is not a fake. I also have a teal one for ovarian cancer. and one for supporting the troops. NONE ARE FAKE!so stop saying the colored ones are fake.
Posted by: Katie | November 13, 2004 4:28 PM
Katie:
Operation Gadget has only carried articles discussing LiveStrong yellow wristbands, Target pink breast cancer awareness wristbands, and "Living in Pink" breast cancer wristbands. These programs are known to us to be legitimate fund-raising efforts benefitting charities based in the United States.
Other fund-raising efforts may be underway that involve colored wristbands. It's impossible for the Operation Gadget staff to be informed on each one that is launched.
There are also documented cases where wristbands are produced and sold that are counterfeit copies of those representing a legitimate charitable campaign. The most widely-reported example of this is the counterfeit LiveStrong wristbands which have appeared recently in the New York Metropolitan Area. Some of these fakes are yellow, but counterfeit LiveStrong wristbands have also appeared in a wide variety of colors.
In order to reduce confusion and limit the amount of bickering taking place on this site, I have begun to delete comments that are off-topic or misleading. Off-topic means that a comment refers to a fund-raising program other than the one that was discussed in the original story. Sometimes I miss comments that should be deleted, and that looks like the case here.
I am going to go back and delete comments attached to this story that do not refer to the LiveStrong program or contain false or misleading information. Your comment will be retained so that it provides context for what I've said here.
Dave Aiello
Editor
Operation Gadget
Posted by: Dave Aiello | November 13, 2004 10:57 PM
I was wondering where I can find the real breast cancer wrist band. I have seen them in dark pink and light pink and I'm unsure about which ones are real and which ones are fake? Can you point me in the right direction? Thanks so much!!
-Hannah
Posted by: Hannah | November 16, 2004 11:15 AM
the colored ones arent fake. the green is for alopcia. The pink is for breast cancer.
Posted by: Lauren | November 18, 2004 8:29 PM
Lauren:
The point I was trying to make in my previous comment in this thread is that wristbands that say "LIVESTRONG" in colors other than yellow are counterfeit.
Operation Gadget has talked about two different pink wristbands for breast cancer that we know are legitimate: one says "Living in Pink" on it, the other says "Share beauty. Spread hope." There is also a third pink breast cancer wristband that says "Bullish on finding a cure", but it was made by Merrill Lynch for its employees and was not offered for public sale in most parts of the U.S.
Dave Aiello
Editor
Operation Gadget
http://www.operationgadget.com/
Posted by: Dave Aiello | November 19, 2004 7:35 AM
I just bought 40 blue livestrong wristbands, are they fake, are the yellow ones the only authentic item?
Posted by: Carlos Uribe | November 22, 2004 10:48 AM
Carlos:
If they are blue and they say "LiveStrong" on them, then they are fake. LiveStrong wristbands only come in yellow.
Dave Aiello
Editor
Operation Gadget
Posted by: Dave Aiello | November 22, 2004 11:09 AM
I just gotta give it up for Lance Armstrong. That guy is an Icon to me. Everyday whenever im at practice or im doing somthing that could really get at you, i just look at my wristband and thas the fuel i need. Its great he's makking all this money towards the cancer foundation, but its too bad people are taking advantage of the wristbands. I know people who are trying to sell it for personal profit, and others just wearing it because they think it's some kind of fashion. Some just wear it because they other person is to. but who cares I still liveSTRONG.
Posted by: P J | December 1, 2004 12:14 AM
i just gotta give props to lance he is a role model and a warrior to me i mean someone who can overcome cancer and win the tour to france so many times in a row and be the first man to do it so many times in a row.it's amazing!lance armstrong is truly a great man with a can do attitude and a someone to look up to.i wish the best for him and all other people with cancer and i will do all in my power to help win the battle with cancer.also i would like to personally say thank you to people like lance for the motivation they have given me and the motivation to others.to all people with cancer thinking about giving up here are some words of motivation from me"YOU CAN DO IT!".
Posted by: TYLER ALLEN | April 27, 2005 11:39 PM