Over the last few days, thousands of visitors have come to Operation Gadget from Google and other major search engines, looking for information on obtaining a LiveStrong yellow wristband. Apparently, interest in wristbands is particularly high in Europe, where the coverage of Lance Armstrong's sixth consecutive Tour de France victory was particularly intense.
Early on in the marketing effort, LiveStrong supporters in the United States were able to find LiveStrong Yellow Wristbands using the LiveStrong dealer locator. Many of the stores listed there no longer keep LiveStrong Wristbands in stock. That doesn't matter to people who live outside the United States, since LiveStrong Wristbands were never available at retail stores in most countries.
If you live outside the United States, I recommend the following approach:
- If you live in Canada or the United Kingdom, order a 10-pack of LiveStrong Yellow Wristbands from the Discovery Channel On-Line Store. The cost is US$ 10.00 plus shipping and handling. As of February 10, 2005, Discovery has plenty of stock and customer service has been excellent.
- If you do not live in Canada or the UK, order a 10-pack directly from the Lance Armstrong Foundation. This has been particularly successful since July 2004, see Readers Successfully Buying 10-Packs of LiveStrong Yellow Wristbands Directly from the Lance Armstrong Foundation for more information.
Good luck obtaining your LiveStrong wrist band. Wearing one is a great show of support for cancer patients and survivors everywhere.
Update: This article was updated on February 10, 2005 to reflect the latest information about LiveStrong Wristband availability.