Picked Up a LiveStrong Wristband at Princeton Running Company
While we were in Princeton on Wednesday evening, my wife and I stopped into the Princeton Running Company to browse and ask the store personnel about podiatrists that athletes in the area have seen. Inside we noticed a point-of-purchase display of LiveStrong yellow wristbands which are being sold to support a new $6 million fundraising drive by the Lance Armstrong Foundation. The LAF's new LiveStrong initiative is aimed at helping cancer survivors improve their quality of life.
These yellow wrist bands are being sold for $1.00 each and all proceeds go to the Lance Armstrong Foundation.
My wife and I have a number of friends and relatives who have recently had cancer. My friend Peter Andreas Frank passed away last year from brain cancer after a long illness. We also have survivors of testicular, prostate, and breast cancer who are very close to us. It is in their honor that I will wear a LiveStrong wrist band this summer.
The display and packaging of the LiveStrong wristbands that we saw in Princeton strongly suggest that Nike is using its distribution clout to get them out to local sports stores around the country. (They deserve a lot of credit for participating, if this is the case.) Look for them next time you are at the store, and buy one to show your support. More information about this program is available at WearYellow.com.
More information on Operation Gadget:
- Readers Successfully Buying 10-Packs of LiveStrong Yellow Wristbands Directly from the Lance Armstrong Foundation
- Where to Buy a LiveStrong Yellow Wristband
- Nike and LAF Sell LiveStrong Wrist Bands at End of Each Tour de France Stage, Some European Media is Still Critical
- Why There is Some Confusion Over the LiveStrong Campaign Fund Raising Goal
Comments
Yes much credit goes to Nike. The original bands produced in a limited run had the Nike Swoosh on them. For the major production run, Nike removed their logo.
So the original bands with a Nike Swoosh are a bit of a collectors item.
Posted by: Josh Hallett | June 21, 2004 5:00 PM
Why would you pay to wear a Nike swoosh is beyond me, point moot. They shouldn't have put their logo there in the first run. Sort of cheapens the charity bit.
Posted by: Robo | July 1, 2004 9:44 PM
Nike and only a few other companies stood behind Lance when ALL others gave up on him. Lighten up, Nike is donating much for cancer research.
Posted by: Danny | July 4, 2004 1:56 PM
Lance is my man. Wear yellow and help these surviors live a life like you and I. Lance gonna win number 5!!!!
Posted by: Steve | July 7, 2004 12:34 AM
AHAHA lol its number 6 :P
Posted by: jake | July 28, 2004 12:33 PM
AHAHA lol its number 6 :P
Posted by: vlad | July 28, 2004 12:34 PM
Where can i get just 1 for 1 pound instead of gettin 10
Posted by: joe | August 25, 2004 2:41 PM
Where Can I buy just one livestrong band from stores in the uk? Do stores like WHSmith sell them or banks place that usally sell cancer research appels.
thanks alot kyle myatt
Posted by: Kyle Myatt | August 27, 2004 5:01 PM
If anyone from LiveStrong or a stockist reads this PLEASE get the bands to the UK there is huge demand. I think we could get Lances total beyond ten million!!
Posted by: Richard | August 31, 2004 11:39 AM
Where can I get a Wristband in the US.
Posted by: Phil | September 21, 2004 7:48 PM
I want a wrist band !
Posted by: patty | September 27, 2004 8:21 PM
hi where can i get a LIVESTRONG Wristband in the UK, what shops sell them thx
Posted by: adnan | October 1, 2004 5:34 PM
I'm happy that nike is doing this for Lance because he being through alot. Only few companys would have done this and I'm glad it nike. ALSO I NEED SOME WRISTBAND. DOES ANYONE KNOW WHERE I CAN BUY SOME FOR ME AND MY FRIENDS. LIKE AT A RETAIL STORE OR SOMEWHERE NOT ON THE NET. IF U KNOW BECAUSE I LIVE IN NEW YORK MY EMAIL ADDRESS IS caslon_cato@hotmail.com. THANK YOU
CASLON CATO
Posted by: Caslon Cato | October 12, 2004 6:55 PM