On my son's birthday, Nike and Apple announced a collaboration that will initially allow a pair of Nike running shoes to talk wirelessly to an iPod nano. Over the long run they hope to expand the product line to include more products that bring fitness and entertainment together.
I would have loved to be there for this announcement because it was held in New York and because Lance Armstrong and elite marathoner Paula Radcliffe participated. I wondered how long it would take for Lance Armstrong's involvement in the New York Marathon to result in a marketing opportunity for one of his long-time sponsors. I guess this is the first.
What's cool about the Nike+iPod Sport Kit is that it will only cost $29. Nike and Apple both have other high margin products to sell you if you like the idea of using your iPod as a running computer.
Converting the nano into a running computer is a radical departure from the approach that Polar and Adidas are taking to equipment integration, and a lot of pretty serious runners could be swayed by it.