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My latest post on O'Reilly's Inside iPhone is A Glimpse of Our Tethering Future where I recount my experiences working with a Nokia E71 and an application called JoikuSpot that turns the E71 into a 3G-powered ad hoc WiFi access point that you can carry in your pocket.
My use of the Nokia E71 is courtesy of the Nokia Blogger Relations Program.
After a solid week of 3G phone use with laptop (and iPhone) tethering, I've convinced myself that my concerns about iPhone battery consumption while running an application like Netshare from Nullriver are overblown. This can work and any increased battery use can be managed.
Check out the Inside iPhone article and let me know what you think by leaving a comment here or there.I haven't really talked about AirCell or its Gogo inflight Internet access service since it first became available on American Airlines. But Andy Abramson turned me on to a little experiment with the service that he and Laptop Magazine's Joanna Stern did yesterday that is absolutely worthy of mention.
Andy reports that he and Joanna were able to carry on a voice conversation via Aircell Gogo while Joanna was on an American Airlines flight to New York. The service was designed to make voice communication "impossible" at the airlines' requests, but Andy concluded that it would be possible if he used a Flash-based voice application like Phweet and he was right.
Joanna liveblogged the flight. Her post goes through all the different communication services she tried over her five-hour flight, and how they performed.
Kudos to Andy and Joanna for their persistence. They proved once again that "impossible" is a hard claim to make about any aspect of technology. This is proof of the old saying, where there's a will, there's a way.
Andy likes to tell people that he's not an engineer type of person, but he has an encyclopedic knowledge of the wireless services and applications that are available.
I reached out to Andy over this past weekend to ask what he thought the best way to access the Internet was from a moving train along The Northeast Corridor. Before speaking to him, I was lead to believe that I needed a wireless data card for my laptop, a $60 per month service plan, and a two-year contract.
Andy figured out a way to get the same access at a fraction of the monthly cost, with no contractual commitment. I tried his solution this morning for the first time, and it worked amazingly well. I'd go into more detail about it right here, but the solution deserves it's own post. Or several.My latest Inside iPhone post is called How an iPhone Can Help You Be More Productive When Commuting Via Mass Transit. One of the things I talk about in that post is the power of using location-based contexts within the OmniFocus for iPhone application.
I realized while writing the Inside iPhone piece that setting locations for contexts within OmniFocus for iPhone 1.0.1 is not straightforward. So I thought I would expand upon that issue here in this post.
Each context within OmniFocus for iPhone can have a location associated with it. The location can be:
The location of contexts is set on a hierarchical basis, so I set the location of my home at the "Home" level of the context tree rather than at each sub-context.

Errands Context: Set locations of the contexts in the
Errands list by tapping "Edit" on this screen.
I set the location of a context by tapping on the "Contexts" choice on the OmniFocus home screen. OmniFocus presents the top level of my context hierarchy. I descend through the context hierarchy by tapping until I reach the list of contexts containing the context whose location I want to set.
I'm talking about my "Errands" contexts in this article. These are stores and service providers that I do business with often. Most of them have definite physical locations that I go to on a regular basis.
In this article, we're talking about my "Target" context. This is where I put my shopping list of products I buy at a Target Store.
If I want to set the location of the "Target" context, I need to stay on this screen and tap the "Edit" button. Once I tap "Edit", I can tap the "Target" element in the list and go to the screen where I set the location of the Target context.
Continue reading "Assigning Locations to OmniFocus iPhone Contexts" »
I was happy to find out that the iPhone 3G Rate Plans are in line with my previous estimate of $86 for 450 minutes of talk, unlimited 3G data, and 200 SMS messages. From the reaction on other blogs, such as The Apple Phone Show, you'd think that they expected AT&T to lower the rates somewhat below the rates signaled by Ralph de la Vega of AT&T Mobility in an interview he did with Om Malik back in early June.
I've talked to a few friends, and the affect this is having on them is as follows:
Quite a few AT&T customers who already have iPhones will be sticking with their current iPhones for some period of time beyond July 11. They feel that they have a good deal now from a billing perspective, and think that $15+ extra per month is a little steep for the privilege of 3G speed and on-board GPS.
This is especially the case since almost all iPhone users know that they will get most of the benefits of the iPhone 2.0 firmware also.Several non-iPhone smartphone users will be switching to the iPhone on or about July 15. If they are AT&T customers, they are already paying $86 per month or more to use a BlackBerry, a Treo, or a similar device.
My wife Kathleen is in this boat. She's a Treo 650 user because she needs ePocrates for work and that application won't be available for the iPhone until the 2.0 firmware is released and the iTunes Application Store goes live.Earlier this month, I estimated the monthly mobile phone service cost of an iPhone 3G at $86. I included $5.00 in this estimate for a bundle of 200 SMS messages, because I had heard that AT&T Mobility was unbundling SMS messages in the data rate plans for the iPhone 3G.
In Apple Phone Show Episode 59 published last Friday, Scott Bourne argued that AT&T has not stated categorically that SMS messages would be unbundled. This is what was published in the shown notes:
AT&T has said publicly on several occasions that they are not done configuring the iphone 3G packages. Scott has asked AT&T twice what the deal is and every time the official comment has been we’re still working on them and we have plenty of time before July 11.
Because AT&T has not completed work on the deals, he is perplexed by the number of people reporting on what the packages look like in their entirety. Many bloggers are saying, "Oh, you get no SMS messages included with the basic package." And while they might very well be right in the end, we don’t know that yet. AT&T hasn’t confirmed what the packages are going to be.
I went back through my notes, trying to remember where I had read that AT&T was unbundling SMS messages in the iPhone 3G data rate plans. It turns out that the CEO of AT&T Mobility, Ralph de la Vega, told Om Malik that SMS messages would be unbundled in an interview that took place at the time of the iPhone 3G announcement:
{Om Malik:} Has there been a change in the cost of data plans?
{Ralph de la Vega:} The data plans are different on the 3G iPhone vs. the 2G iPhone. Consumers will pay $30 a month every month, while enterprises will pay $45 a month. This is what you pay us on other PDA devices such as BlackBerry Curve. The SMS messages are not bundled anymore, and you pay for what you want. Again, the prices are based on what you buy.
From there I went and looked up the current posted prices of SMS message bundles on AT&T Mobility's website and added the 200 message bundle to my price estimate.
Lots of other writers came to the same conclusion I did. But the panelists on The Apple Phone Show were adamant that their contacts at AT&T say no final decision has been made on this issue.
So what happened between the interview that Om Malik did with Ralph de la Vega and the release of Apple Phone Show #59? Is AT&T reconsidering the SMS unbundling that de la Vega said would be taking place?I've seen a several tweets and articles today stating that Apple is advocating a Javascript-based Model View Controller framework for web development called SproutCore. Reports indicate that Apple based the MobileMe web application announced at WWDC on SproutCore and provided details on the framework in sessions at the Apple World Wide Developer Conference last week in San Francisco.
AppleInsider has a very good article called Apple's open secret: SproutCore is Cocoa for the Web that goes into some details about why Apple is so interested in SproutCore and why Apple may be switching some of the animation and special effects on its website to SproutCore from other frameworks like Prototype and Scriptaculous.
That article lead me to SproutCore - Feature Rich Javascript Framework, which says that SproutCore is a JavaScript implementation of the Cocoa framework commonly used in MacOS X application development.
This article in turn pointed to Cocoa for Windows + Flash Killer = SproutCore from RoughlyDrafted Magazine which explains why Apple would prefer to use HTML, Javascript, and CSS rather than Flash to implement rich internet applications on the web.
It's pretty clear from this article that Apple not only wants to avoid becoming dependent upon Flash or Silverlight so that it can control its own destiny, but that it wants to use a Javascript framework like SproutCore to build web applications that usurp some of the power of the Windows platform by making Windows less and less necessary. Check out some of the comments to this article if you want to really get into why Apple is making the strategic architecture bets that it is on the future of MacOS X.
All of these articles are fairly technical, but these technology concepts look like they will be really important in order to fully understand where Apple plans to take the iPhone platform and web-based extensions to it in the future.In the aftermath of the iPhone 3G announcement last Monday, a lot of people who are considering purchasing an iPhone for the first time are looking for information about AT&T rate plans that cover the iPhone 3G.
I've had an iPhone for a year, so I am very familiar with AT&T's total charges. Although iPhone 3G rates will be structured similarly, there are a few increased charges.
At the end of this article, I estimate that my monthly charges for using an iPhone 3G will be about $86. That's up $15 to 17 dollars per month from what I pay today.
Read on for the rate details and my complete monthly service cost estimate....
This morning I received a Nokia N78 as part of my participation in the Nokia Blogger Relations Program. I just posted a bunch of photos of unboxing the N78 to Flickr.

See more of my Nokia N78 Unboxing Photos on Flickr.
[ Photo: Dave Aiello. ]
Some of the Nokia N78's big features are a 3.2-megapixel main camera with a Carl Zeiss lens, 2 Gigabytes of microSD memory, and a free three-month subscription to Nokia's voice-guided GPS navigation system.
More on the Nokia N78 when I have an opportunity to charge it and start using it.On Wednesday, I visited the Panera in Levittown, PA to sip a diet soda and use their WiFi. This is supposed to be an amenity for customers. I had never taken advantage of it before.
I saw a Twitter post (aka "tweet") from someone I am following in my Twitterific window, and I wanted to know what they were talking about. I clicked on the URL that was embedded in the tweet and saw this {see the first screenshot}:

SonicWall CFS Blocking TinyURL.com:
This makes Twitter almost unusable, in my
opinion. [ Screenshot: Dave Aiello on Flickr ]
For the record, the URL depicted resolves to a YouTube copy of a Cheetos commericial. I didn't find that out until I got home and had time to look, probably 12 hours after the situation I'm describing.
At the time I thought, "There's pretty much no way I am going to remember this later today. I'll have to reread all the tweets on my 'with friends' timeline and hope that I remember this specific one." I was sure I wouldn't remember because I had a meeting with a potential client in Center City Philadelphia scheduled for around lunchtime, and those types of meetings have a tendency to clear my head of previous ancillary thoughts.
Twitter is basically unusable in this environment from a followers perspective if SonicWall decides it's not going to allow requests for any URL issued by TinyURL.com.
I considered my options and none of them looked good. I guess I could have written the tweet down and some information about the context if that was important, but I didn't think of that.

Submitting a URL Rating Request:
"... It's unfair to assume that tinyurl used in this
context is a means of obfuscation." [ Screenshot:
Dave Aiello on Flickr ]
I decided to take SonicWall's advice and submit a URL Rating Review request. In the HTML form shown in the second screenshot, I made the case that access to TinyURL should be allowed. My complete statement is as follows:
"URLs in the tinyurl.com domain are utilized by services such as twitter.com in order to minimize the total length of messages transmitted on their service. There is no way to determine what the content or nature of the ultimate destination site is. It's unfair to assume that tinyurl.com used in this context is a means of obfuscation."
I went about my business of researching my potential client and forgot about the situation until I got home. Now that a few more hours have passed, I have a couple of questions:
I guess it takes an experience like this for me to realize how fragile freedom of access to services on the Internet is. What I'm illustrating here is clearly a side-effect of an overly restrictive policy, but you can see the potential for this access hurdle to exist in its present form indefinitely.
If I get a response from SonicWall to my URL Rating Request, I will certainly update the story.
Kathleen and Jimmy looking at the iPhoto
book that we ordered for her mom. The
second copy arrived today. [ Photo: Dave
Aiello on Flickr. ]
Kathleen and I took advantage of an iPhoto Custom Photo Book promotion that Apple ran for Mother's Day. We ordered Kathleen's mother a hard cover photo book. We made sure we ordered before the April 30 cut off date for standard shipping.
Something happened to the order while it was in production and it didn't ship in time for delivery last Friday. When we realized this, Kathleen called Apple Customer Service.
Kathleen told the Apple customer service agent that we ordered before the deadline and that FedEx was reporting that the shipment was not going to arrive in time for us to give it as a gift on Mother's Day.
Here's what the person at Apple Photo Services Support wrote back after receiving a message from the main customer service group:
Dear Kathleen,
Thank you for your recent Apple photo order.
I understand that you submitted your order to us in time to be received by May 11th. You may have noticed that the tracking information for your order indicates the estimated delivery date is after May 11th.
To ensure that your order is received by May 11th, your order is being reprocessed free of charge and will be sent via expedited shipping. When it ships, you will receive a separate email with the tracking number for your duplicate order. Please accept both orders as a goodwill gesture.
I apologize for any inconvenience this has caused you. I hope you continue to enjoy using Apple Photo Services for your creative projects. If you have any questions or concerns, please reply to this email and we will assist you further.
Thank you for being a loyal Apple customer and have a wonderful day.
Sincerely,
Sofia
http://www.apple.com/support/photoservices/ww
Apple Photo Services Support
The replacement package arrived on Friday, overnighted from Elk Grove, CA. Kathleen's mom got the gift on time and she was thrilled.
The original iPhoto book arrived via FedEx Ground on Monday. Kathleen and I get to keep a beautiful book of photos of Jimmy and us, courtesy of Apple.
The photos books we ordered are truly first rate. The service we got is unbeatable. Kathleen never mentioned that I write a blog about computer technology, or that we know anybody who works for Apple. I think we got the service that Apple would give to any customer who had the same problem.
These are the reasons I'll buy products from Apple Photo Services again and recommend them to friends.Ode To A Burrito -- Chipotle Mexican Grill on Fast Company: "Good food wrapped in a socially responsible message has created legions of Chipotle fans -- and a superhot business. Acquired by McDonald's in 1998 when there were only 14 Chipotles, the company went public in 2006 with 500 stores and watched its stock rise from $22 to $110 in 18 months. The now-independent outfit is enjoying an 80% revenue run-up over three years....
"Chipotle has achieved these impressive stats by spurning fast-food orthodoxy. Workers make each burrito by hand, which leads to long lines of customers waiting far beyond the four-minute industry standard. Turns out, that's not a problem for many customers." There aren't many Chipotles in Pennsylvania, but one just opened in Warrington, in the same complex with one of our two closest Wegman's. Why can't we eat there more often? [ via 37signals SVN ]Torvalds: Leopard file system "utter crap" on MacNN: "Linux creator Linus Torvalds recently blasted Mac OS X 10.5 Leopard for having a file system that is 'complete and utter crap' at a Linux conference in Melbourne."
The Leopard file system, technically known as HFS+, has been around in some form since the last time I was a Mac developer-- 1992. Of course Apple would like to move to something more robust. They've been building up to switch to ZFS, or some other sophisticated file system, for some time now.
MacRumors reports that Garmin released a new beta version of their Bobcat GPS management tool for MacOS X. This beta of version 2.0 of the software includes the following features:
It wasn't too long ago that Mac users would have to keep a PC around the house or spin up a PC emulator or virtual machine to take advantage of Garmin software. Bobcat looks like a serious product that can help you get the most out of your GPS or heart-rate monitor.
Forty years since Masterton's death on the Globe on Hockey Blog: "Masterton, 29 at the time, was checked by Larry Cahan and Ron Harris of the Oakland Seals, and hit his head on the ice after falling backwards. The game took place Jan. 13, 1968, in Bloomington, Minnesota, and Masterton died in hospital two days later due to a brain injury."
"His death led to the lobbying of more widespread use of helmets, and a mandatory helmet rule was passed in the summer of 1979." Anyone playing ice hockey should pause for a moment and remember Bill Masterton. His unfortunate death began a series of rule changes and other protective measures that have made our sport much safer.
I expected to be wowed by Steve Jobs' 2008 MacWorld Expo Keynote a lot more than I actually was. However, I was doing other things while the event was going on (real work), and the products that I was most interested in (mainstream Mac laptops) didn't get addressed in this keynote at all.
Bummer for me. I could have bought my MacBook Pro two weeks ago if I had known that the Penryn upgrade wasn't immediately forthcoming.
Here are my comments on the other aspects of the keynote:
Time Capsule: This is an interesting extension to the AirPort wireless base station line. Time Capsule is an AirPort Extreme with a 500G or 1T hard disk in it, functioning as Network Attached Storage (NAS).
My first reaction was, "Bummer. Kathleen just bought me the AirPort Extreme." But then I realized that I would prefer NAS that used RAID 1 or RAID 5 storage anyway. It also costs more than we want to spend on network appliances at this point.
At The Home Office, the week of gadget craziness continued. On Sunday night my son Jimmy wanted to watch Teletubbies on FiOS Video On Demand before he went to bed. (Kathleen suggested it and Jimmy got excited about the idea, so that was the plan.) Anyway, we brought up the FiOS VOD subsystem on the television in the living room, and a message says that On Demand isn't available at this time. Try back in a few minutes.
Kathleen said that this happened a couple of days ago, and I should put a call in this time. I called Verizon and was walked completely through a testing process and a set top box reboot by an automated voice response system. It said that my set top box would reacquire the program guide and all would be well again in a few minutes. But, if for any reason the problem wasn't resolved, my call and the details of what was done would be noted in my account to expedite the process of speaking with a live support person.
"This is progress," I said to Kathleen.
Thirty minutes later, the program guide and our DVR functions hadn't reappeared. Jimmy was watching a DVD instead. Kathleen wanted me to call Verizon back and get the problem straightened out.
When I made the call, the computer estimated that I would be on hold for 41 minutes. The alternative offered was for the system to call me back in 41 minutes when a support person became available. That would have been too late for me, so I hung up.
The set top box didn't reacquire the guide all day on Monday, so I called support at about 9:00pm. The wait was much more reasonable. It turned out to be under five minutes, although the computer's initial estimate was longer.
I went through a guided reboot of my router and my set top box. Eventually the set top box reacquired the guide, so I ended up being happy that the problem was solved.
A new problem developed with our Local Area Network. Apparently the process Verizon used to reset my router and set top box blew away my router's configuration, including its password. I had to troubleshoot my LAN to determine that the LAN's IP address range changed, then I realized that the password on my router changed. Eventually I realized that the router had just been reset to the default settings. So I reconfigured it to the way the network was before the problems occurred, and now I hope that everything is working once again. (I know that the Internet is working, otherwise I wouldn't be writing this article right now.)
The lessons I learned from this process are:
Yesterday I received another sign that it's time to buy a new computer.
The Blogging Workstation that just experienced a power supply failure wouldn't start again. When I pushed the power button, nothing happened.
I pulled the front bezel off of the tower and immediately found that the positive lead on the Front Panel Power Switch had broken off.
This kind of failure drives me nuts. I probably have to keep this machine running for another week to 10 days. By then I should be able to receive my new MacBook Pro, or whatever Mac notebook computer I end up deciding to buy after Steve Jobs' keynote on Tuesday. All I have to do at that point is migrate my iTunes library off of that the Blogging Workstation and on to my new computer, and this machine can be put out to pasture.
The question I had to deal with was: What do I need to do in order to get the machine working again while spending little or no money?
The Blogging Workstation is a PC I built myself from off-the-shelf components. I knew that it's an ATX-style machine because of the research I did before temporarily replacing the power supply. I Googled "atx power switch problem" and found a really useful Flowchart for ATX Power Supply Repair that indicated that the Front Panel Power and Reset switches are the same type of switch. I decided to attempt to substitute the Front Panel Power Switch.
Performing this replacement turned out to be easy because I had kept the ASUS A7N8X-E motherboard documentation. (This is proof that being a pack rat pays off at least one day per year.) I pried the Reset Switch out of its plastic holder in the front bezel, pried the old Power Switch out of its holder, and swapped them. The motherboard diagram showed me which connectors needed to be switched. I closed up the case, hit the new Power Switch, and the machine started right up.
I am really looking forward to knowing what new Apple laptop options are and being able to order my new machine. The experience of the last few days strengthens my resolve to buy a support contract for my next machine (in this case, AppleCare).
PVRblog pointed out that Steve Garfield is blogging about the Comcast deployment of TiVo software on their existing Motorola DVR set-top boxes. I found an article on Steve's site that includes a Ustream video tour of the Comcast / TiVo user interface. Overall, the experience looks similar to the TiVo Series I and Series II experiences that I've had in the past, although Steve is complaining in the video about speed and navigation issues.
I'm sure that there are more good articles on Steve's blog (offonatangent.blogspot.com) that talk about other aspects of the Comcast / TiVo experience. I haven't had time to read them yet.
The Washington Post reported that The RIAA is arguing that ripping CDs for personal use on your iPod or other digital music player is illegal. The argument has reportedly been made in a case against Jeffrey Howell from Scottsdale, AZ. According to the article:
The {RIAA's} lawyer in the case, Ira Schwartz, argues in a brief filed earlier this month that the MP3 files Howell made on his computer from legally bought CDs are "unauthorized copies" of copyrighted recordings....
The Howell case was not the first time the industry has argued that making a personal copy from a legally purchased CD is illegal. At the Thomas trial in Minnesota, Sony BMG's chief of litigation, Jennifer Pariser, testified that "when an individual makes a copy of a song for himself, I suppose we can say he stole a song." Copying a song you bought is "a nice way of saying 'steals just one copy,' " she said.
The recording industry can't be serious about this. In order to find in favor of the industry in this claim, a court would have to conclude that millions of owners of portable media player and personal computers are going beyond the principles of Fair Use of the digital entertainment that they legally purchased (or as some would insist, "licensed"). [ via The Drudge Report ]
Bills return to Buffalo by bus after loss in Cleveland, The Associated Press on ESPN.com: "Mother Nature sure had it in for the Buffalo Bills this weekend."
"Bad enough that a blizzard contributed to Buffalo's loss at Cleveland on Sunday, ending the team's playoff chances. Then, following an unscheduled overnight stay because of bad weather, the Bills were forced to bus home Monday after their charter plane got stuck in mud off a runway in Cleveland...." [ Thanks Julie Howson ]
Verizon FiOS with only a Apple Airport Extreme {sic} on Elecktronkind.org: Excellent article on the things you need to do to replace the ActionTec router that Verizon provides to most FiOS users with an Apple AirPort Extreme Base Station. Something we hope to do in The Home Office in Newtown sometime after Christmas.
One key fact to note from this article: You do need to keep the ActionTec router on the network if you have Verizon's digital cable service that's delivered over FiOS. Hopefully we can turn off the wireless capability of the ActionTec and put the AirPort Extreme Base Station behind it.
A couple of friends of mine asked me to what I thought of the Amazon Kindle at lunch before Thanksgiving. I said that I was aware of it, that reviews and comments from blogs that I read had been more negative than positive, but I would keep my eye out for interesting articles and blog postings. Here are a few of the things I've found:
These comments are pretty much polar opposites of each other, with every other review falling somewhere in between.
My friends also suggested that I discuss another e-book reader called the Iliad from iRex Technologies. More on that product later.
Kathleen and I are both Treo 650 users, and we often need access to each other's calendars so we can see whether we can plan another event for a day in the near future. As good as the Palm Calendar is, it has never been able to show another person's appointments as well as your own.
I realized a long time ago that the solution to this problem might be something like Google Calendar, but the problem was that I couldn't figure out how to keep a Palm Calendar in sync with a Google Calendar.
This week I solved the problem with GooSync from a British firm called Toffa. Toffa makes a whole line of application synchronization products such as SyncWise Entrerprise for mobile devices that need to sync to a Novell GroupWise environement, so they aren't novices in building synchronization tools.
The key features of GooSync are that it works with so many handheld devices, and it provides over-the-air synchronization. It works natively with many mobile phones from Nokia, Motorola, LG, Samsung, SonyEricsson, and about six other manufacturers. You can use GooSync with Palm OS and Windows Mobile handhelds as well, but they require small SyncML client applications that are downloadable from the GooSync website.
Engadget Mobile first mentioned GooSync back in November and at that time there were several bugs and issues in the synchronization process that were show-stoppers for some people. Many of these issues have been tracked on the GooSync page on Squidoo and they've been addressed by the GooSync folks.
Alternatives to GooSync are CompanionLink for Google Calendar which costs $29.95 and doesn't appear to sync over-the-air, and GcalSync which is Open Source but requires Java on the handheld at the MIDP 2.0 and JSR 75 level. Lots of phones support that, but GcalSync would probably be slow on the Treo 650 if it worked at all.
GooSync is available for free if you are OK with syncing to a single Google Calendar and only syncing the events that are scheduled within a seven-day window in the past and a 30-day window in the future. If you want multiple calendar support and a 365-day sync window, you need to buy an annual subscription at £19.95. Refer to the GooSync Account Options page for more information.
I think the free GooSync service will be fine for me right now. It will also enable me to use some of my Nokia N-Series handsets more easily, since I will be able to bring my calendar with me as long as I connect to GooSync whenever I switch devices.
Verne Gay of Newsday.com wrote a column called How iTunes saved 'The Office' that I've been meaning to point out. Kathleen has fallen in love with The Office in the past few months, but if there's truth to what Verne Gay is saying, the program wouldn't have lasted on NBC's schedule without strong sell-through on iTunes.
The column quotes Angela Bromstead, President of NBC Universal Television Studio as saying:
I'm not sure that we'd still have the show on the air. The network had only ordered so many episodes, but when it went on iTunes and really started taking off, that gave us another way to see the true potential other than just Nielsen. It just kind of happened at a great time.
The article goes on to point out that expected iTunes success is probably going to save 30 Rock for oblivion.
I guess this indicates that the most effective way to support a niche show that you love is to get an iPod and buy episodes, not to write letters to network management.
Technorati Tags: The Office, 30 Rock, NBC, iTunes
Martin O'Donnell pointed out that Brier Dudley of The Seattle Times didn't like The Sony PlayStation 3 as much as he would have if it had been less expensive. Dudley wrote:
Don't get me wrong. The PS3 is an amazing machine. I'd love to have one sitting beneath my TV. But not for $500 or $600. That's just too expensive for a game console, even one that incorporates a bleeding-edge Blu-ray disc player.
He goes on to point out that he doesn't think that the PS3 will necessarily make a better downloaded movie player than either the XBox or Apple iTV, the forthcoming set-top box from Apple. Is he going out on a limb by making such a prediction about a product that's only been seen in a Steve Jobs demo?