Gadget Links: Lack of Focus Edition

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  • NYT: New data on the problems of “multitasking” on 43 Folders: “Yesterday’s New York Times front page ran an article pulling together the results of several recent studies looking at how interruptions and attempts to multitask can affect the quality of work as well as the length of recovery time…. My own feelings on the myth of multi-tasking are well-documented, but it’s fascinating to see research interest focused in this area….”
  • Nike, Trek end relationship, future consumer offerings “uncertain” on BikePortland.com: Jonathan Maus broke the story that Nike and Trek are ending their co-marketing arrangement at the end of 2007. The future of consumer-oriented Nike cycling products is yet to be resolved. This could be the end of an era, considering the integral part that Nike played in the LiveStrong wristband campaign.
  • DirecTV Sat-Go Impressions (How Much is TV Anywhere Worth to You?) on Gizmodo: “Earl of DBStalk really loves TV. He (and people like him) is the reason why DirecTV invented this 26-pound satellite TV box that lets you get satellite television anywhere. If you’re asking yourself who would actually lug this thing around when they go camping, vacationing, or traveling, you’re obviously not in the target ‘8 hours of TV a day’ audience.”

    I guess there isn’t a pro football tailgater or a pro cycling fan among Gizmodo’s editors. Those groups could be the prime targets for DirecTV Sat-Go, in my opinion.

  • Judge: Zamboni driver can’t be charged with DWI, AP article on NJ.com: “Zamboni operator John Peragallo had been charged with drunken driving in 2005 after a fellow employee at the Mennen Sports Arena in Morristown told police the machine was speeding and nearly crashed into the boards…. Superior Court Judge Joseph Falcone on Monday overturned his license revocation and penalties.”
  • Shipments of Digital Cameras Rose 25% Last Year, IDC Says on WSJ.com: “Market researcher IDC reported that digital camera sales rose 15% last year to 105.7 million units worldwide. The growth was spurred by a 39% jump in sales of pricey digital SLR cameras to 5.3 million units…. In the digital SLR segment, where most cameras cost $600 or more, Canon, with a 46.7% share, and Nikon Corp., with a 33% share, dominated the market.” [ Paid subscription required to read most articles in The Wall Street Journal ]

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