TomTom Making a Big Advertising Push on New York Radio

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TomTom Making a Big Advertising Push on New York Radio

I was talking to Ed Anuff earlier today and I mentioned that TomTom is running a lot of radio ads on the major AM-band stations in New York for its portable GPS navigation systems like the TomTom Go 700.

He said he's hearing a lot of ads in the Bay Area as well.

I'm really intrigued by TomTom navigation systems because they appear to be more user-friendly than many of the factory-installed systems I've seen. The radio ads are also the first major effort to sell navigation systems to anyone other than new car buyers.

Technorati Tags: Tom Tom

Posted by Dave Aiello on October 26, 2005 3:31 PM | Permalink

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Comments

big advertising push in france too:
http://www.tomtomraid.com

Posted by: alexander baarde | November 10, 2005 3:49 PM

man, this campaign in france is sooo amazing...

Posted by: janie | November 29, 2005 4:46 AM

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