Sirius to Offer a Free “Lance in France” Podcast Daily During the Tour de France

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Frank Steele emailed me yesterday, pointing out that SIRIUS Satellite Radio will be offering a free daily podcast from the Tour de France. The podcast, “Lance in France: Off the Bike and on the Mic”, will be an extension of Lance Armstrong’s weekly SIRIUS program Armstrong Radio that’s aired Sundays at 9:00pm Eastern Time on FACTION, SIRIUS Channel 28. It will be hosted by Mark Higgins, Lance’s co-host on Armstrong Radio. According to TDFblog, “Armstrong himself, who hosts a weekly Sunday night show on the network, will be checking in with Higgins regularly.”

The podcasts are free and can be listened to using the new Apple iTunes 4.9 with built-in podcast support. Other podcast clients can also be used to download Lance in France podcasts as well, but iTunes will be among the easiest for people who are unfamiliar with podcasting to work with initially.

If you want to get SIRIUS so you can listen to programs like Armstrong Radio, I recommend the following:

A lot of people also recommend the Terk SIR6 Outdoor Home Antenna, which is a permanent antenna that you can mount on the outside of a building. Apparently, this dramatically boosts the satellite radio signal versus the indoor/outdoor antenna that comes with the Home Kit and the Boombox.

I also want to point out that SIRIUS has signed on as a sponsor of TDFblog.com for the month of July to promote their podcast and Armstrong Radio program on FACTION. This is not only a smart ad buy, but it demonstrates an understanding of the importance of the blogging community to the continued growth of pro cycling’s fan base in the United States.

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