BargainPDA reports that Bluetooth awareness is growing among individuals in the United States. This may be due to the fact that many laptops and PDAs sold in the last year come with Bluetooth on board. According to the Bluetooth SIG who sponsored the study, awareness of Bluetooth reached 42 percent in 2004. That's roughly the same percentage of the American population that's aware of WiFi.

The study results are confirmed by a recent article in the Chicago Tribune, After years of promise, Bluetooth hits its stride. The article quotes representatives of Motorola and market research groups like IDC who indicate that awareness is translating into accessory sales, which results in development of additional Bluetooth products.