Apple Tipping Point: Paul Nixon
explains Apple's pricing strategy
in a chart.

While browsing Philip Torreone's Flickr Photostream, I came across a really effective infographic developed by Paul Nixon of Nixlog. It explains the evolution of the pricing of Apple computers and iPods in terms of all the products that they have currently announced or are already on sale. In other words, it illustrates the range of iPods from the iPod Photo to the iPod Shuffle and the Power Mac G5 to the Mac mini.

Paul explains the thoughts behind his graphic in a separate entry in his weblog:

The Sweet Spot. Until January 2005, Apple had no iPod or PC products that served the mass market. With the launch of iPod Shuffle and Mac mini they have finally converged two product paths with the mass market in mind. This will not only drive more iPod sales (via the Shuffle), but also fulfill the promised "halo" effect of the iPod products as PC users jump to the Mac mini. Over the course of 2005, Apple will continue to dominate and grow its MP3 player market share, while steadily growing its PC business through the Mac mini. As with the original iPod, the Mac mini could build slow, but serious momentum in the market place.

I never heard of Nixlog before I stumbled on to this graphic, but I'm adding it to my Bloglines feeds.