Nokia Needs to Announce Some Products in New York
Whether any of the products Nokia announced today are big successes or not, they need to start doing some product announcements in North America. I suggest New York, Seattle, or even Toronto. Put the products into the U.S. market simultaneously with Europe and Asia, and mount a serious marketing effort through T-Mobile, Cingular, and AT&T Wireless.
If Nokia keeps announcing products in Europe and Asia, and shipping them 3 to 6 months later in North America, they will continue to have difficulty generating momentum here for their new products.
If you doubt me, take a look at the comment attached to our recent story Nokia Launching New Phones, Analysts Say "So What?". Jim Hughes said of Nokia's product line:
The 6600 is no longer Nokia's flagship smartphone, in Europe it's getting long in the tooth, remember we had it back in October 2003.
He's got a point. Hardly anyone has a Nokia 6600 in this country yet because it only came out in the U.S. in the last 90 days. It's a very good phone, and it will do better with some people (like Linux system administrators) when Nokia releases its pocket Bluetooth keyboard.
Comments
Thanks for noticing my comments :-)
To be fair to Nokia, I suspect they've shipped (and are still shipping) more phones in Europe and the Far East than in the US, and until they've gone quad band they'll have to produce two variants of every model, one for the US and one for the rest of the World. So naturally they'll have the World model ready first.
Unfortunately the keyboard isn't going to be much use with the 6600, so far Nokia have said it only works with the 7610, 6630 and 6260 :-(
Posted by: Jim Hughes | June 15, 2004 7:18 AM