The Associated Press reports that David Bowie is encouraging people to remix his classic music with new tracks from his album “Reality”. He is running a contest on bowieNet to select the most popular remix submitted to the site, with the overall winner receiving a new Audi TT coupe.
The contest is co-sponsored by ACIDplanet.com, a website run by Sony Pictures Digital Entertainment, the makers of Screenblast ACID 4.0. Participants could also use ACID XPress a ten-track free version of the same software. Other software options are listed on the ACIDplanet Contest Details page.
This one of the more encouraging examples of guerilla marketing that the recording industry has come up with. Compare this to the reaction that EMI had to the Beatles remix called “The Grey Album” created by Brian “Dangermouse” Burton. Maybe EMI should have struck a deal to allow this album to be widely published, rather than sending a “cease and desist” letter. [ via Techdirt ]